About us

Journey started in…2007

We started small with FOCUS on providing quality research field service and making it cost-and-time effective

We are FOCUSsed to enhance our service portfolio to research analysis, strategy planning and brand consultancy service

What we FOCUS on?

Understanding the research need : Going beyond the brief and understanding the brand evolution history and category dynamics

Consumers represent society and culture : Dig out the story of the consumer in the context of key influencing factors

Meaningful information : Actionable insights

Having a 360 degree approach : Becoming a partner consultant and not just a research agency

And yes we believe decoding the symbols, going beyond the apparent and unearthing the latent, demystifying the mystery and in simplifying the complicated